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Let’s make your email marketing strategy work for you. Way back in May 2018, inboxes all over the EU groaned beneath the weight of the endless ‘do you still want to hear from us?’ emails. Not the finest hour for email marketing. The effects of GDPR inspired countless memes, lampooning the efforts of subscriber-hungry businesses. […]
Why email marketing automation is so important We’ve all attended seminars, workshops, conferences, and online discussions, which focus on improving customer retention, boosting engagement, and getting those all-important recurring sales. And you probably need an extra hard drive just for all of those e-books and checklists promising to demystify email marketing. We’re told the importance of […]
Make sure you have an Email Marketing Strategy To get the most from your marketing budget, now more than ever you NEED an email marketing strategy. Email marketing is getting more and more sophisticated. It’s not just about one off newsletters anymore. It’s about data driven marketing. Sending targeted, highly personalised emails based on the […]
