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Email Marketing Blog

Why Facebook Messenger Shouldn’t Replace Your Email Marketing

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Customer Segmentation Blog

How to Cast a Spell on your Email Marketing with Websand’s Email Segmentation Wizard

How to Cast a Spell on your Email Marketing with Websand’s Email Segmentation Wizard It’s Friday night. You’ve logged into Netflix and you’re in the mood for a movie. Now, imagine the video streaming giant has thrown all its titles into one list. You only want the horror films but now you’re scrolling through musicals and […]

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Customer Segmentation Blog Data Driven Marketing Blog Email Marketing Blog

Why should you switch to Websand from Mailchimp?

Why should you switch to Websand from Mailchimp? Before we start, we are not about to mud sling. It’s not classy, and it’s not helpful. Instead, we humbly suggest you consider alternatives when choosing an email marketing provider. And email marketing is not dead as some would have you believe. Email is still the primary […]

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Customer Loyalty Marketing Blog Customer Segmentation Blog Data Driven Marketing Blog Email Marketing Blog Loyalty marketing blog

Keep Your Customers Close, and Your Prospects Warm

Keep Your Customers Close, and Your Prospects Warm In January 2018, Mark Zuckerberg announced he wanted to shunt ads out of the Facebook feed. He wanted Facebook to return to its roots. It would again become a place full of family photos, cat videos, and continual outrage. Marketers panicked. How would they reach their customer […]

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Data Driven Marketing Blog Email Marketing Blog

Opportunities from Growth hacking your email marketing list

The quality within your email marketing list A heck of a lot of blog posts are out there related to email marketing lists.  These usually focus on tips and strategies to grow your email list, expand your email list, build your email list.  This type of content usually focuses on quantity, rather than quality.    […]

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Customer Segmentation Blog

Proven areas for successful customer segmentation

Create targeted marketing with customer segmentation Customer segmentation is the process of grouping and managing those people together.  Be it tagging, flagging or managing data, customer segmentation makes the complicated process of targeted marketing much easier. Targeted marketing and marketing automation are proven ways to improve your marketing results.  But targeted marketing simply can’t happen […]