Websand
Why you need eCommerce Marketing Automation Are you running a small business? The chances are that you feel overwhelmed managing some tasks. According to the Alternative Board, more than 70% of small business owners feel overwhelmed with simple repetitive tasks. This does not come as a surprise. Entrepreneurs often have a lot on their plates, […]
Subscribers: Activate! aka Getting Subscribers Onboard Introduction You’ve set up your email marketing software, Websand of course. It’s connected to your website, using our API, Zapier or our WordPress Widget. And you’ve got those carefully crafted welcome emails are landing with a digital thud into inboxes. That’s only the start of your journey in email […]
It’s never too late to start building your email list With all the furore around GDPR, you may wonder if an email list is more trouble than it’s worth. Paid advertising is more accessible than ever. You can embrace opportunities to advertise on Facebook, Twitter, Instagram and Pinterest. And if your potential customers have inboxes […]
Why should you place a value on your time? According to Charles Darwin, “a man who dares to waste one hour of time has not discovered the value of life”. Darwin wasn’t known for his marketing nous, but he had a point. You want to leave the office at 5 pm and go to the […]
Master the Hot and Cold Customer Spectrum with Email Segmentation ‘Hot’ and ‘cold’ leads are common terms within marketing. Have you ever thought about what they look like? Visualise your marketing as a colour spectrum, with blue on one side, and red on the other. New visitors to your site sit in the blue as […]
