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The email marketing dilemma – to trigger or not to trigger

Trigger Email vs Campaign Email. The marketing world is moving towards marketing automation.  But making the move from email marketing to marketing automation can give the marketer a bit of a dilemma. When I move to marketing automation how does this affect my normal email marketing schedule? Will I really get better results from marketing […]

Agile Marketing Data Driven Marketing Blog Email Marketing Blog

Create effective email programmes by considering these 7 steps

Understanding the performance of your email marketing is not always as simple as your delivery or open rate.  It can be much more complicated than that. Our marketing automation software, Websand, helps you to create effective email marketing within your business.   Giving you the ability to measure email metrics and the outcomes of your email […]