Categories
Customer Retention Blog Email Marketing Blog

Email Marketing for New Customers vs Email Marketing for Existing Customers

Which works better? Email Marketing for New Customers or Email Marketing for Existing Customers If you operate a small e-commerce business, you might be scratching your head. Is it better to use email marketing for existing customers or to target and convert new subscribers?  It’s a dilemma that practically all brands face at some point. […]

Categories
Customer Retention Blog Loyalty marketing blog

Manage your customer retention – don’t let your customers exit

Manage customer retention and stop your customers exiting. New business doesn’t always mean new customers. The usual statistic rolled out is it costs you 5x less to retain a customer rather than acquire a new customer.  So what do you do about retaining your existing customers, do you manage customer retention? Do you have a […]