Email Marketing Blog Customer Retention Blog Data Driven Marketing Blog Data Protection - GDPR Blog

Why you shouldn’t fear the email unsubscribe button

Don’t fear the unsubscribe. As a marketer it’s easy to fear the unsubscribe link.  But don’t worry, it’s not the number of people that have signed up for your email marketing that’s important.  It’s always been the number of customers that actually ‘give a damn’ that count. The size of your audience really doesn’t matter, […]