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Data Driven Marketing Blog

The importance of data management and consistency for email marketing

The importance of data management and consistency within your marketing programmes When it comes to email marketing, do you apply data management to the inputs or just review the outputs from your campaigns.  Too many people focus on the wrong data. They obsess over open rates, click-through rates, or unsubscribe numbers. While all that data […]

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Customer Segmentation Blog

Proven areas for successful customer segmentation

  Successful customer segmentation #2 – understanding the marketing history of your customers. The results from your marketing campaigns move faster than ever before, so it can be hard to keep up with what has been working and what has not.  Customer segmentation based on the behaviour of your customers can really help you to understand […]