Tag: data Driven Marketing
Subscribers: Activate! aka Getting Subscribers Onboard Introduction You’ve set up your email marketing software, Websand of course. It’s connected to your website, using our API, Zapier or our WordPress Widget. And you’ve got those carefully crafted welcome emails are landing with a digital thud into inboxes. That’s only the start of your journey in email […]
Collecting Consent Opening notes on Collecting Consent Collecting consent is a huge challenge as everyone prepares for GDPR. It’s a complex field and different for each business based on product/service they offer, their current practices, how they process data and their existing audience. GDPR is not a small undertaking. It’s incredibly frustrating and disappointing that […]
Become an awesome email marketer. If you are using email marketing as part of your marketing mix, you want to be the best you can be. You want to be an awesome email marketer. Email marketing is often under-estimated as an effective marketing channel. But it’s actually one of the few marketing channels you have […]
The quality within your email marketing list A heck of a lot of blog posts are out there related to email marketing lists. These usually focus on tips and strategies to grow your email list, expand your email list, build your email list. This type of content usually focuses on quantity, rather than quality. […]
GDPR Data Protection legislation update The data protection legislation in the UK hasn’t changed since 1998, that going to change soon with the introduction of new GDPR data protection legislation (General Data Protection Regulations). You’ll have probably received an invite to a seminar from a professional services firm to explain the legalities behind GDPR. By […]
Solve your marketing headaches Finding the right tools for your business can be tough. It’s really easy to invest in the wrong tool, especially when it comes to making software decisions. You need to think through the problem from the user and customer perspective before you take the jump, otherwise you’ll be taking a leap […]
[vc_column width=”5/6″] How to improve your email marketing automation using video games You’ve read dozens of blogs about marketing. And you already know that email marketing will be the key to your success. But it’s a daunting task. There are so many different systems available. And there’s so much you need to learn. So you […]
Taking control of your customer journey If you are running a fast moving business or collecting a lot of data, then marketing automation is probably your only option to manage your customer journey. Customer journeys can be both complicated and complex things to manage. Complicated in that the journey can involve lots of different configurations […]
…and how you can improve your marketing and grow your business using your customer data. What you can learn from your customers? The best market research you can get is sales. As when people give you money, they tell you what they really want. If you are collecting money from people in exchange for your […]
Getting started from batch to automated marketing messages Moving from one off ‘traditional’ email marketing to creating automated marketing messages can be a daunting task. The first question, usually being where I you start? We work with many marketing experts across an increasingly varied range of businesses, but all have a similar issue. They want to […]
Identifying your customer groups During the Rugby World Cup, our city (Newcastle) was full of fans from all over the world. People from New Zealand, Samoa, South Africa, Tonga and even as far away as Scotland 🙂 They have been pretty easy to identify. Imagine if all the different customer groups you have in your […]
How to manage Seasonality and Lifecycle Marketing Seasonality in businesses doesn’t always mean the ‘season’ or the weather. For lifecycle marketing every sale that your business makes, creates a new round of seasonality in the relationship between your business and your customers. Consider the famous phrase from the Lion King, the ‘Circle of Life‘. It’s […]
Building an Effective Email Programme Sometimes you can find the best lessons in areas that are completely unrelated to your business sector. The golf season is now in full swing (sorry). I’m watching The Masters at the moment and it has occurred to me that the process of playing championship golf is a very similar to […]
Understanding the performance of your email marketing is not always as simple as your delivery or open rate. It can be much more complicated than that. Our marketing automation software, Websand, helps you to create effective email marketing within your business. Giving you the ability to measure email metrics and the outcomes of your email […]
Get the answers from your Big Data So the pollsters got it wrong when they predicted the Election results. The data they collected gave them the wrong answer. Perhaps they were asking the wrong questions. And, it’s finding the right questions to ask that is really important. The wrong brief usually means the wrong result. […]