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How to calculate Customer Lifetime Value and grow your business

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Getting the right plan in place for Black Friday Email Marketing

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6 Proven email marketing deliverability hacks to boost your email engagement

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Data Driven Marketing Blog

How do I start building customer relationships when I sell online

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Getting Subscribers Onboard

Subscribers: Activate! aka Getting Subscribers Onboard Introduction You’ve set up your email marketing software, Websand of course.  It’s connected to your website, using our API, Zapier or our WordPress Widget.  And you’ve got those carefully crafted welcome emails are landing with a digital thud into inboxes. That’s only the start of your journey in email […]

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Data Protection - GDPR Blog Email Marketing Blog

Collecting consent – notes on GDPR

Collecting Consent Opening notes on Collecting Consent Collecting consent is a huge challenge as everyone prepares for GDPR. It’s a complex field and different for each business based on product/service they offer, their current practices, how they process data and their existing audience. GDPR is not a small undertaking. It’s incredibly frustrating and disappointing that […]

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Become an awesome email marketer

Become an awesome email marketer. If you are using email marketing as part of your marketing mix, you want to be the best you can be.  You want to be an awesome email marketer. Email marketing is often under-estimated as an effective marketing channel.  But it’s actually one of the few marketing channels you have […]

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Opportunities from Growth hacking your email marketing list

The quality within your email marketing list A heck of a lot of blog posts are out there related to email marketing lists.  These usually focus on tips and strategies to grow your email list, expand your email list, build your email list.  This type of content usually focuses on quantity, rather than quality.    […]

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A beginners guide to GDPR Data Protection Update

GDPR Data Protection legislation update The data protection legislation in the UK hasn’t changed since 1998, that going to change soon with the introduction of new GDPR data protection legislation (General Data Protection Regulations). You’ll have probably received an invite to a seminar from a professional services firm to explain the legalities behind GDPR. By […]

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Data Driven Marketing Blog

Use the right tools to solve your marketing headaches

Solve your marketing headaches Finding the right tools for your business can be tough.  It’s really easy to invest in the wrong tool, especially when it comes to making software decisions. You need to think through the problem from the user and customer perspective before you take the jump, otherwise you’ll be taking a leap […]

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How to improve your email marketing automation using video games

[vc_column width=”5/6″] How to improve your email marketing automation using video games You’ve read dozens of blogs about marketing. And you already know that email marketing will be the key to your success. But it’s a daunting task. There are so many different systems available. And there’s so much you need to learn. So you […]

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Agile Marketing Customer Loyalty Marketing Blog Customer Retention Blog Customer Segmentation Blog Data Driven Marketing Blog Email Marketing Blog Loyalty marketing blog Marketing Automation Blog

How to manage your customer journey like a railway tycoon

Taking control of your customer journey If you are running a fast moving business or collecting a lot of data, then marketing automation is probably your only option to manage your customer journey. Customer journeys can be both complicated and complex things to manage.  Complicated in that the journey can involve lots of different configurations […]

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Why the best market research is sales

…and how you can improve your marketing and grow your business using your customer data.   What you can learn from your customers? The best market research you can get is sales.  As when people give you money, they tell you what they really want.  If you are collecting money from people in exchange for your […]

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The 3 automated marketing messages you need to be sending

Getting started from batch to automated marketing messages Moving from one off ‘traditional’ email marketing to creating automated marketing messages can be a daunting task.  The first question, usually being where I you start?  We work with many marketing experts across an increasingly varied range of businesses, but all have a similar issue.  They want to […]

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Customer Segmentation Blog Data Driven Marketing Blog

Identify your customer groups and marketing success will follow

Identifying your customer groups During the Rugby World Cup, our city (Newcastle) was full of fans from all over the world.  People from New Zealand, Samoa, South Africa, Tonga and even as far away as Scotland 🙂 They have been pretty easy to identify. Imagine if all the different customer groups you have in your […]

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Six steps to creating a data strategy

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Data Driven Marketing Blog Marketing Automation Blog

How to manage Seasonality and Lifecycle Marketing

How to manage Seasonality and Lifecycle Marketing Seasonality in businesses doesn’t always mean the ‘season’ or the weather.  For lifecycle marketing every sale that your business makes, creates a new round of seasonality in the relationship between your business and your customers. Consider the famous phrase from the Lion King, the ‘Circle of Life‘.  It’s […]

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How Golf can help you build an effective email programme

Building an Effective Email Programme Sometimes you can find the best lessons in areas that are completely unrelated to your business sector. The golf season is now in full swing (sorry).  I’m watching The Masters at the moment and it has occurred to me that the process of playing championship golf is a very similar to […]

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Agile Marketing Data Driven Marketing Blog Email Marketing Blog

Create effective email programmes by considering these 7 steps

Understanding the performance of your email marketing is not always as simple as your delivery or open rate.  It can be much more complicated than that. Our marketing automation software, Websand, helps you to create effective email marketing within your business.   Giving you the ability to measure email metrics and the outcomes of your email […]

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Customer Segmentation Blog Data Driven Marketing Blog Marketing Automation Blog

Big Answers are more important than Big Data

Get the answers from your Big Data So the pollsters got it wrong when they predicted the Election results. The data they collected gave them the wrong answer. Perhaps they were asking the wrong questions. And, it’s finding the right questions to ask that is really important. The wrong brief usually means the wrong result. […]