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Customer Segmentation Blog Data Driven Marketing Blog Email Marketing Blog

Is your email marketing insane?

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Agile Marketing Customer Loyalty Marketing Blog Customer Retention Blog Customer Segmentation Blog Data Driven Marketing Blog

9 ways to segment your customers

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Customer Segmentation Blog

How to Cast a Spell on your Email Marketing with Websand’s Email Segmentation Wizard

How to Cast a Spell on your Email Marketing with Websand’s Email Segmentation Wizard It’s Friday night. You’ve logged into Netflix and you’re in the mood for a movie. Now, imagine the video streaming giant has thrown all its titles into one list. You only want the horror films but now you’re scrolling through musicals and […]

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Customer Segmentation Blog Email Marketing Blog

Master the Hot and Cold Customer Spectrum with Email Segmentation

Master the Hot and Cold Customer Spectrum with Email Segmentation ‘Hot’ and ‘cold’ leads are common terms within marketing. Have you ever thought about what they look like? Visualise your marketing as a colour spectrum, with blue on one side, and red on the other. New visitors to your site sit in the blue as […]

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Customer Retention Blog Customer Segmentation Blog Data Driven Marketing Blog

Get control of your cohort analysis

Getting to grips with Cohort Analysis If you are collecting customer data, cohort analysis is can be a hugely valuable tool to help you understand business performance, especially if you are running a successful fast moving e-commerce subscription business. Our friends at Bearded Colonel, not only know how to provide fantastic shaving kit for the […]

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Customer Segmentation Blog Data Driven Marketing Blog Email Marketing Blog Marketing Automation Blog

How to improve your email marketing automation using video games

[vc_column width=”5/6″] How to improve your email marketing automation using video games You’ve read dozens of blogs about marketing. And you already know that email marketing will be the key to your success. But it’s a daunting task. There are so many different systems available. And there’s so much you need to learn. So you […]

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Data Driven Marketing Blog Email Marketing Blog

Building a killer Email Marketing Strategy

Make sure you have an Email Marketing Strategy To get the most from your marketing budget, now more than ever you NEED an email marketing strategy. Email marketing is getting more and more sophisticated.  It’s not just about one off newsletters anymore.  It’s about data driven marketing. Sending targeted, highly personalised emails based on the […]

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Agile Marketing Customer Loyalty Marketing Blog Customer Retention Blog Customer Segmentation Blog Data Driven Marketing Blog Email Marketing Blog Loyalty marketing blog Marketing Automation Blog

How to manage your customer journey like a railway tycoon

Taking control of your customer journey If you are running a fast moving business or collecting a lot of data, then marketing automation is probably your only option to manage your customer journey. Customer journeys can be both complicated and complex things to manage.  Complicated in that the journey can involve lots of different configurations […]

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Customer Segmentation Blog

Proven areas for successful customer segmentation

Create targeted marketing with customer segmentation Customer segmentation is the process of grouping and managing those people together.  Be it tagging, flagging or managing data, customer segmentation makes the complicated process of targeted marketing much easier. Targeted marketing and marketing automation are proven ways to improve your marketing results.  But targeted marketing simply can’t happen […]

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Data Driven Marketing Blog

Increase your email marketing success through happiness

The search for marketing happiness. Increasing your email marketing performance will make you happy.  And the fact that people have responded positively (by opening) and financially (by spending money with you) means that they are happy too.   The happiness equation Last week I came across a podcast which featured the author of a book […]

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Customer Segmentation Blog Email Marketing Blog

Is Santa the best direct marketer ever?

Santa is an awesome direct and data-driven marketer. Santa is the best direct marketer ever.  Yes, he’s a bit old skool, but he’s got a tried and tested process.  Monitor behaviour, segment based on goodness, deliver greatness once a year. If you are going to be the best, then it’s a good idea to learn […]

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Customer Segmentation Blog Data Driven Marketing Blog

Identify your customer groups and marketing success will follow

Identifying your customer groups During the Rugby World Cup, our city (Newcastle) was full of fans from all over the world.  People from New Zealand, Samoa, South Africa, Tonga and even as far away as Scotland 🙂 They have been pretty easy to identify. Imagine if all the different customer groups you have in your […]

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Customer Retention Blog Customer Segmentation Blog Data Driven Marketing Blog Marketing Automation Blog

Six steps to creating a data strategy

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Data Driven Marketing Blog

Customer Data Management – 4 ways to unlock business growth

The importance of Customer Data Management If your business has customers, it will collect customer data.  No doubt you’ll be spending a huge amount time and effort to manage customer, but do you spend a similar effort on customer data management? Consider this, your brain processes a huge amount of data, but you only access […]

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Customer Segmentation Blog Data Driven Marketing Blog Net Promoter Score Blog

Net Promoter Score – A love story or a waste of time?

Net Promoter Score – A love story? Valentine’s day has just past and I (like you) have been inundated with loads of promotional messages.  It seems every business is embracing this ‘marketing event‘ to create more business for themselves. Websand is no exception, this is a blog post about finding love. But it is about the […]

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Customer Segmentation Blog Email Marketing Blog

A story about customer value segmentation

Why customer segmentation is important Does your business apply customer value segmentation?  You probably do but without realising.  Consider the following scene… The phone rings in the bar of a popular restaurant and the proprietor answers: “I’m sorry but I don’t have room for a party of 14 tonight” Two minutes later – he turns […]

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Agile Marketing Data Driven Marketing Blog

Data Strategy Lessons from F1

Data Strategy Lessons from Sport – F1 Sport is a very competitive environment and can be a great source of knowledge to help improve your business, F1 provides some great data strategy lessons. F1 teams make quick data driven decisions.  They collect huge amounts of data and use this to make key decisions during races. […]