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Data Driven Marketing Blog

How do I start building customer relationships when I sell online

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Customer Retention Blog Email Marketing Blog

Do your customers journey beyond the first purchase?

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Customer Retention Blog Loyalty marketing blog

Manage your customer retention – don’t let your customers exit

Manage customer retention and stop your customers exiting. New business doesn’t always mean new customers. The usual statistic rolled out is it costs you 5x less to retain a customer rather than acquire a new customer.  So what do you do about retaining your existing customers, do you manage customer retention? Do you have a […]

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Data Driven Marketing Blog Agile Marketing Customer Retention Blog Customer Segmentation Blog

Why the best market research is sales

…and how you can improve your marketing and grow your business using your customer data.   What you can learn from your customers? The best market research you can get is sales.  As when people give you money, they tell you what they really want.  If you are collecting money from people in exchange for your […]

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Customer Retention Blog Customer Segmentation Blog Data Driven Marketing Blog Marketing Automation Blog

Six steps to creating a data strategy

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Customer Retention Blog Customer Segmentation Blog Data Driven Marketing Blog

6 tips to amazing customer retention

Growth from customer retention Growing your business does not always mean new customers.  If you focus all of your efforts on finding new customers, there is a danger that the current customers might not hang around for very long.  If you can get a few more customers to spend again that can unlock huge growth […]

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Customer Retention Blog Loyalty marketing blog

Finding your way to customer retention by applying the Mom test

It’s Mother’s day today – so best wishes to all your Mothers and Grandmothers. Feedback from these wonderful people can help you to build a killer product and generate customer retention too. One of the business books that has been getting passed around our HQ at Campus North is the Mom Test – or as we […]