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Which works better? Email Marketing for New Customers or Email Marketing for Existing Customers If you operate a small e-commerce business, you might be scratching your head. Is it better to use email marketing for existing customers or to target and convert new subscribers? It’s a dilemma that practically all brands face at some point. […]
Most businesses are familiar with the idea of email marketing for new customers. But relatively few also understand the full benefits of targeting existing customers. Being successful at email marketing requires you to do both. Developing a process of drip-feeding relevant email marketing content to their inbox is essential for customer retention. In this post, […]
Manage customer retention and stop your customers exiting. New business doesn’t always mean new customers. The usual statistic rolled out is it costs you 5x less to retain a customer rather than acquire a new customer. So what do you do about retaining your existing customers, do you manage customer retention? Do you have a […]
…and how you can improve your marketing and grow your business using your customer data. What you can learn from your customers? The best market research you can get is sales. As when people give you money, they tell you what they really want. If you are collecting money from people in exchange for your […]
Growth from customer retention Growing your business does not always mean new customers. If you focus all of your efforts on finding new customers, there is a danger that the current customers might not hang around for very long. If you can get a few more customers to spend again that can unlock huge growth […]
It’s Mother’s day today – so best wishes to all your Mothers and Grandmothers. Feedback from these wonderful people can help you to build a killer product and generate customer retention too. One of the business books that has been getting passed around our HQ at Campus North is the Mom Test – or as we […]