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Marketing Automation Blog

How to get started with eCommerce marketing automation

Why you need eCommerce Marketing Automation Are you running a small business? The chances are that you feel overwhelmed managing some tasks. According to the Alternative Board, more than 70% of small business owners feel overwhelmed with simple repetitive tasks.  This does not come as a surprise. Entrepreneurs often have a lot on their plates, […]

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Customer Retention Blog blog

5 Tips for marketing to your existing customers

Do you have a separate strategy for marketing to your existing customers? You’ve probably got a marketing strategy for acquiring new customers, but do you have strategy for marketing to your existing customers. Now this might come as a little bit of a surprise, but marketers don’t seem to be as focused on marketing to […]

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Customer Retention Blog

Finding the right customer retention software

The importance of Customer Retention Software It is an old adage in the world of business that retaining customers is more beneficial than attracting new customers. 61% of businesses cite customer retention as their biggest challenge, and this is why it is so important to make sure you improve the way you are able to […]

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Customer Retention Blog Email Marketing Blog

Email Marketing for New Customers vs Email Marketing for Existing Customers

Which works better? Email Marketing for New Customers or Email Marketing for Existing Customers If you operate a small e-commerce business, you might be scratching your head. Is it better to use email marketing for existing customers or to target and convert new subscribers?  It’s a dilemma that practically all brands face at some point. […]

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Customer Retention Blog

Why Email Marketing Works Well For Customer Retention

Most businesses are familiar with the idea of email marketing for new customers. But relatively few also understand the full benefits of targeting existing customers.  Being successful at email marketing requires you to do both. Developing a process of drip-feeding relevant email marketing content to their inbox is essential for customer retention.  In this post, […]

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Customer Retention Blog Customer Segmentation Blog Data Driven Marketing Blog Email Marketing Blog Loyalty marketing blog Marketing Automation Blog

Boost sales! Deal with your second sale void

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Data Driven Marketing Blog

How do I start building customer relationships when I sell online

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Customer Retention Blog Email Marketing Blog

Do your customers journey beyond the first purchase?

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Customer Retention Blog Loyalty marketing blog

Manage your customer retention – don’t let your customers exit

Manage customer retention and stop your customers exiting. New business doesn’t always mean new customers. The usual statistic rolled out is it costs you 5x less to retain a customer rather than acquire a new customer.  So what do you do about retaining your existing customers, do you manage customer retention? Do you have a […]

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Data Driven Marketing Blog Agile Marketing Customer Retention Blog Customer Segmentation Blog

Why the best market research is sales

…and how you can improve your marketing and grow your business using your customer data.   What you can learn from your customers? The best market research you can get is sales.  As when people give you money, they tell you what they really want.  If you are collecting money from people in exchange for your […]

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Customer Retention Blog Customer Segmentation Blog Data Driven Marketing Blog Marketing Automation Blog

Six steps to creating a data strategy

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Customer Retention Blog Customer Segmentation Blog Data Driven Marketing Blog

6 tips to amazing customer retention

Growth from customer retention Growing your business does not always mean new customers.  If you focus all of your efforts on finding new customers, there is a danger that the current customers might not hang around for very long.  If you can get a few more customers to spend again that can unlock huge growth […]

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Customer Retention Blog Loyalty marketing blog

Finding your way to customer retention by applying the Mom test

It’s Mother’s day today – so best wishes to all your Mothers and Grandmothers. Feedback from these wonderful people can help you to build a killer product and generate customer retention too. One of the business books that has been getting passed around our HQ at Campus North is the Mom Test – or as we […]