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How to calculate Customer Lifetime Value and grow your business

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How to manage your customer journey like a railway tycoon

Taking control of your customer journey If you are running a fast moving business or collecting a lot of data, then marketing automation is probably your only option to manage your customer journey. Customer journeys can be both complicated and complex things to manage.  Complicated in that the journey can involve lots of different configurations […]

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Customer Segmentation Blog Data Driven Marketing Blog

8 ways you can unlock the secrets of customer lifetime value

Understanding the importance of customer lifetime value Customer lifetime value or CLV is a measure of how much each customer has spent with your business. It’s a hugely powerful metric that’s surprisingly under underused.  So to prove how useful this can be in this post, we’ve pulled together a list of the key marketing and […]

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Data Driven Marketing Blog

How to apply the 80/20 rule and find the big cheese

What is the 80/20 rule The 80/20 rule has been called a power equation, probably because it works.  If you have a reasonable number of customers (over 1000), and apply the 80/20 rule to your business you’ll find that it works.  80% of the revenue you generate will be from 20% of your customers. It’s those […]

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Customer Loyalty Marketing Blog Customer Segmentation Blog Data Driven Marketing Blog Loyalty marketing blog Marketing Automation Blog

Seven steps to customer loyalty marketing

Get your Customer Loyalty Marketing Plan in place Websand started from 15+ years in customer loyalty marketing, so it’s a huge part of what we do, even if we don’t issue points. We’ve used this experience to develop Websand as an easy to use marketing automation platform.  A marketing platform that helps marketers to get closer to […]

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Customer Loyalty Marketing – Simples

[vc_column width=”5/6″] Customer loyalty marketing – Meercat style Why are the Meercats buying cinema tickets? Those Meercat folk have stopped making ‘exclusive’ toys and started buying cinema tickets instead. But why are they doing this? I have been involved helping businesses create customer loyalty marketing schemes for over 15 years. This has involved all kinds […]