Websand
Understanding the importance of customer lifetime value Customer lifetime value or CLV is a measure of how much each customer has spent with your business. It’s a hugely powerful metric that’s surprisingly under underused. So to prove how useful this can be in this post, we’ve pulled together a list of the key marketing and […]
What is the 80/20 rule The 80/20 rule has been called a power equation, probably because it works. If you have a reasonable number of customers (over 1000), and apply the 80/20 rule to your business you’ll find that it works. 80% of the revenue you generate will be from 20% of your customers. It’s those […]
Get your Customer Loyalty Marketing Plan in place Websand started from 15+ years in customer loyalty marketing, so it’s a huge part of what we do, even if we don’t issue points. We’ve used this experience to develop Websand as an easy to use marketing automation platform. A marketing platform that helps marketers to get closer to […]
Customer loyalty marketing – Meercat style Why are the Meercats buying cinema tickets? Those Meercat folk have stopped making ‘exclusive’ toys and started buying cinema tickets instead. But why are they doing this? I have been involved helping businesses create customer loyalty marketing schemes for over 15 years. This has involved all kinds of different […]