Tag: Customer Journey
Create a marketing strategy for your customer journey When reviewing your marketing plans, reviewing your customer journeys are a great place to start. If that sounds confusing, simply think about what you want your audience to do, and then see what they actually do. A lot is written about the strategic importance of understanding your customer […]
Taking control of your customer journey If you are running a fast moving business or collecting a lot of data, then marketing automation is probably your only option to manage your customer journey. Customer journeys can be both complicated and complex things to manage. Complicated in that the journey can involve lots of different configurations […]
