Categories
Data Driven Marketing Blog

4 Ways Ecommerce Brands Can Integrate Their Marketing Channels

Categories
Agile Marketing Customer Retention Blog Customer Segmentation Blog Data Driven Marketing Blog Email Marketing Blog Loyalty marketing blog Marketing Automation Blog

Marketing your customer journey

Create a marketing strategy for your customer journey When reviewing your marketing plans, reviewing your customer journeys are a great place to start.  If that sounds confusing, simply think about what you want your audience to do, and then see what they actually do. A lot is written about the strategic importance of understanding your customer […]

Categories
Agile Marketing Customer Loyalty Marketing Blog Customer Retention Blog Customer Segmentation Blog Data Driven Marketing Blog Email Marketing Blog Loyalty marketing blog Marketing Automation Blog

How to manage your customer journey like a railway tycoon

Taking control of your customer journey If you are running a fast moving business or collecting a lot of data, then marketing automation is probably your only option to manage your customer journey. Customer journeys can be both complicated and complex things to manage.  Complicated in that the journey can involve lots of different configurations […]

Categories
Customer Retention Blog Customer Segmentation Blog Data Driven Marketing Blog Marketing Automation Blog

Six steps to creating a data strategy

Categories
Agile Marketing Customer Segmentation Blog Data Driven Marketing Blog Marketing Automation Blog

Agile Marketing. How to deal with a world in Perpetual Beta