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Become a customer centric marketer A customer centric marketer will build their marketing strategy around the behaviour of their customers. They understand the customer data they collect, and they understand the value of each customer. Some marketing will be brand building and generic, but the majority of activity from a customer centric marketer will be […]
Identifying your customer groups During the Rugby World Cup, our city (Newcastle) was full of fans from all over the world. People from New Zealand, Samoa, South Africa, Tonga and even as far away as Scotland 🙂 They have been pretty easy to identify. Imagine if all the different customer groups you have in your […]
When is the best time to send an email? We get asked this question a lot. This is not a simple question, it has a variety of answers based on how you run your business and what you are looking to achieve. So when is the right time to send an email? Let’s break it […]