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Why you should think about customer abandonment and not cart abandonment?

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Customer Retention Blog Customer Segmentation Blog Data Driven Marketing Blog Marketing Automation Blog

Six steps to creating a data strategy

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Agile Marketing Data Driven Marketing Blog Email Marketing Blog

How Golf can help you build an effective email programme

Building an Effective Email Programme Sometimes you can find the best lessons in areas that are completely unrelated to your business sector. The golf season is now in full swing (sorry).  I’m watching The Masters at the moment and it has occurred to me that the process of playing championship golf is a very similar to […]

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Agile Marketing Data Driven Marketing Blog Email Marketing Blog

Create effective email programmes by considering these 7 steps

Understanding the performance of your email marketing is not always as simple as your delivery or open rate.  It can be much more complicated than that. Our marketing automation software, Websand, helps you to create effective email marketing within your business.   Giving you the ability to measure email metrics and the outcomes of your email […]