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Data Protection - GDPR Blog

GDPR readiness: collecting and recording consent for email marketing

Collecting and recording consent for your email marketing audience Updated:  January 2019 (on Data Protection Day). GDPR is still causing marketers confusion.  We know what the rules should be, but we also know that some of these rules could be open to some ‘interpretation’. I wrote a rant waay back, in February 2018 back on the […]

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Data Protection - GDPR Blog

Getting GDPR ready. The fog around consent

Getting ready for GDPR consent To help our customers and users, I’m on the road to becoming a Professional practitioner of GDPR.  The course is being operated by the IDM (Institute of Direct Marketing), which is the educational and training side of the DMA (Direct Marketing Association) here in the UK. From my time sitting […]

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Data Protection - GDPR Blog Email Marketing Blog

Collecting consent – notes on GDPR

Collecting Consent Opening notes on Collecting Consent Collecting consent is a huge challenge as everyone prepares for GDPR. It’s a complex field and different for each business based on product/service they offer, their current practices, how they process data and their existing audience. GDPR is not a small undertaking. It’s incredibly frustrating and disappointing that […]