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How to calculate Customer Lifetime Value and grow your business

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Data Driven Marketing Blog Customer Segmentation Blog

8 ways you can unlock the secrets of customer lifetime value

Understanding the importance of customer lifetime value Customer lifetime value or CLV is a measure of how much each customer has spent with your business. It’s a hugely powerful metric that’s surprisingly under underused.  So to prove how useful this can be in this post, we’ve pulled together a list of the key marketing and […]

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Data Driven Marketing Blog

How to apply the 80/20 rule and find the big cheese

What is the 80/20 rule The 80/20 rule has been called a power equation, probably because it works.  If you have a reasonable number of customers (over 1000), and apply the 80/20 rule to your business you’ll find that it works.  80% of the revenue you generate will be from 20% of your customers. It’s those […]