Tag: clv
Understanding the importance of customer lifetime value Customer lifetime value or CLV is a measure of how much each customer has spent with your business. It’s a hugely powerful metric that’s surprisingly under underused. So to prove how useful this can be in this post, we’ve pulled together a list of the key marketing and […]
What is the 80/20 rule The 80/20 rule has been called a power equation, probably because it works. If you have a reasonable number of customers (over 1000), and apply the 80/20 rule to your business you’ll find that it works. 80% of the revenue you generate will be from 20% of your customers. It’s those […]