Tag: Clever Communication

Customer Segmentation Blog Email Marketing Blog

A story about customer value segmentation

Post author By Saul Gowens
Post date September 1, 2014
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Why customer segmentation is important Does your business apply customer value segmentation? You probably do but without realising. Consider the following scene… The phone rings in the bar of a popular restaurant and the proprietor answers: “I’m sorry but I don’t have room for a party of 14 tonight” Two minutes later – he turns […]

Tags Clever Communication, Customer Centric, Customer Segmentation, customer value, marketing behaviour, Websand

Data Driven Marketing Blog Agile Marketing

Data Strategy Lessons from those clever folk in Formula 1

Post author By Saul Gowens
Post date July 28, 2014
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Sticky post

Tags Clever Communication, customer information, Customer Segmentation, data driven strategy, data strategy, Email marketing, f1 strategy, Marketing Automation, marketing strategy, Websand

Email Marketing Blog

Websands 4C’s of Lean Marketing

Post author By Nick Varley
Post date June 21, 2014

I launched this idea as part of a talk at a Lean North East back in October. This also included historic footage of Lisa Simpson creating the Lean Start Up – but that is for another post and is subject to copyright (see the Duffless episode from Season 4).

Tags 4C of marketing, Clever Communication, Kaizen, Kanban, lean marketing, marketing process, Websand