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A story about customer value segmentation

Why customer segmentation is important Does your business apply customer value segmentation?  You probably do but without realising.  Consider the following scene… The phone rings in the bar of a popular restaurant and the proprietor answers: “I’m sorry but I don’t have room for a party of 14 tonight” Two minutes later – he turns […]

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Websands 4C’s of Lean Marketing

I launched this idea as part of a talk at a Lean North East back in October. This also included historic footage of Lisa Simpson creating the Lean Start Up – but that is for another post and is subject to copyright (see the Duffless episode from Season 4).