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How to manage your customer journey like a railway tycoon

Taking control of your customer journey If you are running a fast moving business or collecting a lot of data, then marketing automation is probably your only option to manage your customer journey. Customer journeys can be both complicated and complex things to manage.  Complicated in that the journey can involve lots of different configurations […]

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Agile Marketing

How Ferris Bueller can stop you from getting stuck in a data tsunami.

Data maybe the new Oil, but it’s the engine that matters Nomo have created a great infographic which shows the amount of data generated every minute.  It’s staggering.  All that data.  All around us.  Useful to some.  Useless to others.  Some disguarded.  Some safeguarded.   Data is sometimes called the new oil.  But it’s the […]

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Agile Marketing Customer Segmentation Blog Data Driven Marketing Blog Marketing Automation Blog

Agile Marketing. How to deal with a world in Perpetual Beta