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Customer Segmentation Blog Data Driven Marketing Blog Loyalty marketing blog

The Pareto principle is an email marketers best friend

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Data Driven Marketing Blog Email Marketing Blog

Building a killer Email Marketing Strategy

Make sure you have an Email Marketing Strategy To get the most from your marketing budget, now more than ever you NEED an email marketing strategy. Email marketing is getting more and more sophisticated.  It’s not just about one off newsletters anymore.  It’s about data driven marketing. Sending targeted, highly personalised emails based on the […]

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Data Driven Marketing Blog

How to apply the 80/20 rule and find the big cheese

What is the 80/20 rule The 80/20 rule has been called a power equation, probably because it works.  If you have a reasonable number of customers (over 1000), and apply the 80/20 rule to your business you’ll find that it works.  80% of the revenue you generate will be from 20% of your customers. It’s those […]