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Customer Segmentation Blog Marketing Automation Blog

6 certified reasons why customer journey mapping matters

A very warm welcome to you. This might be the start of your Websand customer journey, or perhaps you are well into your customer journey. You’re reading chapter 7 of our email marketing automation blog series, and this one’s a biggie. Over the last couple of chapters, we dug deep into the best practices for […]

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Marketing Automation Blog Data Driven Marketing Blog

Email marketing automation, pt 5: your fail-safe customer acquisition workflow

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Marketing Automation Blog

Email marketing automation, pt 4: what’s loyalty marketing and how can you leverage it?