Customer Segmentation Blog Marketing Automation Blog

6 certified reasons why customer journey mapping matters

A very warm welcome to you. This might be the start of your Websand customer journey, or perhaps you are well into your customer journey. You’re reading chapter 7 of our email marketing automation blog series, and this one’s a biggie. Over the last couple of chapters, we dug deep into the best practices for […]

Marketing Automation Blog Data Driven Marketing Blog

How to build a sensational customer acquisition workflow

Marketing Automation Blog

Email marketing automation, pt 4: what’s loyalty marketing and how can you leverage it?