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Your customers are the blood that keeps your company going, they are a key asset of your company. No customers = No business. With this in mind, you should always find ways on how to retain your current customers. Customer retention follows the same concept that human resource does – it is always cheaper to […]
If you want to attract the attention of your potential customer, it is a must that you understand how they would react to different marketing strategies. You have to gain an in-depth understanding of your market’s behavior. You would also need an idea about the things that would interest your market. This is where market […]
If you are planning to build a business, then it is vital that you know the important aspects of marketing. Knowing all the basic principles of marketing will help you establish a good brand in the business market. In this connection, you should understand what Market Segmentation is. However, for you to understand market segmentation, […]
Unless you avoided the news for the past few days, then you’ll be aware that Rory McIlroy won the Open Championship yesterday. Here are some notes from his success.
Boyhood is being raved about as the film of the year. It’s got a load of five star reviews, 99% rating on Rotten Tomatoes, and will be a contender at the Oscars. Now that it’s been labelled as a great thing, it has social proof. People will go and see it.
Last Friday we registered for #pitch10, as a result on Tuesday we ended up in the Tsunami of noise that followed as a result of the now infamous email to all entrants that didn’t make it.
I launched this idea as part of a talk at a Lean North East back in October. This also included historic footage of Lisa Simpson creating the Lean Start Up – but that is for another post and is subject to copyright (see the Duffless episode from Season 4).